Velo - Icy Berries | 10 Cans

VELO Icy Berries: The Triple-Berry Freeze That Used To Be Berry Frost

VELO Icy Berries is a slim, tobacco-free nicotine pouch built on blueberry, raspberry and blackberry with a cool mint layer running underneath it, sold in the UK at 10mg, 14mg and 17mg per pouch. If you knew this can as VELO Berry Frost, you are in the right place. The name changed in the January 2024 rebrand. The recipe did not.

That is the short history, and it matters more than it sounds, because the berry corner of the VELO range is crowded. Ruby Berry does bare fruit with no cooling. Icy Berries takes the same idea and drops it through ice. Reviewers who have followed the brand since the LYFT days keep landing on the same verdict: this is one of the better flavours in the series, sweet with a tangy twist, never syrupy.

Three strengths, one format, twenty pouches a can. At NicotineBuzz the whole thing arrives as a 10-can pack for £34.99, which is £3.50 a can against the £6.50 VELO charges for a single. Berry pouch drinkers with a habit will notice the difference by the second week.

What VELO Icy Berries Actually Tastes Like

Blueberry leads. That is the honest opening summary, and it holds across almost every review of the flavour, including the reviewers who came in expecting raspberry to dominate. The smell when you crack the lid is sweet and jammy, with a faint strawberry impression hiding at the edge of it that nobody at VELO put on the label.

Then the tartness arrives. Blackberry and raspberry sharpen the blueberry within the first minute or two, which is the part that stops the whole thing collapsing into fruit-pastille territory. The mint is the last element to show up, and it is deliberately restrained: a frost across the top of the fruit rather than a menthol blast through it. People searching for a berry pouch that tastes of mint will find this one underpowered. People who want berries with an arctic edge will find it about right.

Release is fast, which is characteristic of the whole VELO chassis. These pouches are moist, so flavour and nicotine both turn up promptly rather than warming up over ten minutes. Expect roughly 40 to 45 minutes of genuine flavour from one pouch, with the cooling outlasting the fruit at the tail. Under the lip they behave the way VELO pouches usually behave: soft, slim, low drip, and they rarely burst.

The honest cons. Sweetness fades faster than the ice does, so the last ten minutes are more menthol than berry. Some users report the mild salty note that VELO gets criticised for across several flavours, more noticeable at 17mg than at 10mg. And if artificial-tasting fruit is your personal red line, be aware that this is a confident, candy-adjacent berry rather than something picked off a hedgerow. It does not pretend otherwise.

Every VELO Icy Berries Strength, and How Many Dots Each One Is

Three strengths, and all three are the official UK line. VELO lists Icy Berries at 10MG, 14MG and 17MG on velo.com, and that is exactly the set we stock. Nothing here is import stock, and there is no 6mg or 8mg version of this flavour in the UK, whatever a marketplace listing might tell you.

A word on the dot system, since VELO explains it in roughly one sentence on its own website. The dots arrived with the 2024 rebrand and replaced the old printed words Mild, Medium, Strong, X-Strong, Ultra and Max. Six dots is the top of the UK ladder at 17mg, five is 14mg, and four is the 11mg tier you will find on Freezing Peppermint rather than here.

Three dots is the one genuinely ambiguous rung. Across the VELO range it covers either 8mg or 10mg depending on the flavour, so counting dots on a shelf will not tell you which you have picked up. On Icy Berries three dots always means 10mg, and the milligram figure is printed on the can lid regardless. Check the number, not the pattern.

The jump from 10mg to 14mg is bigger in practice than the arithmetic suggests, partly because berry flavours read gentler than mints at the same milligrams. A 14mg Icy Berries and a 14mg peppermint are not the same experience, and the berry one tends to catch people out for exactly that reason. As for the 17mg, it is one of the small group of flavoured cans that reach the strongest VELO strength at all, which is most of the reason it sells. Browse the rest of that group in our high strength pouch collection if 17mg is where you live.

Berry Frost, Icy Berries, and What Changed in 2024

Nothing changed inside the pouch. VELO's own wording during the rollout was blunt about it: fresh look, new flavour names, same great taste. The rebrand swapped the old flavour names for descriptive ones, introduced the colour-coded cans and the dot gauge, and left the formulations alone. Independent reviewers who ran the old and new cans side by side reached the same conclusion, one of them putting it at 99.9 per cent certainty that Berry Frost and Icy Berries are the same recipe.

Berry Frost still gets searched hundreds of times a month in the UK, which tells you how many people bought it for years and never saw the announcement. Old-name stock also lingers on some shop shelves, so both systems are still in circulation. If you find a can printed with Berry Frost and a strength word rather than dots, it is the same product with older packaging.

Worth knowing who makes it. VELO belongs to British American Tobacco, and the line traces back through LYFT to Epok, the Swedish all-white brand that started in 2014. UK cans are produced in Pecs in Hungary, Malmo in Sweden and Trieste in Italy, and the first two digits of the pack code tell you which. The full brand story lives in our complete guide to VELO pouches.

Slim Only: Format, Pouch Count and the Mini Question

Icy Berries is a Slim pouch in the UK and nothing else. Twenty per can, around 0.7g each, moist enough to start working quickly without being wet. There is no VELO Icy Berries Mini on the UK market, which is a point of real confusion because a Mini version does exist on some European VELO sites and its listings leak into UK search results.

If you specifically want a Mini, the VELO minis sold here are other flavours, and they behave differently to a slim of the same milligrams. Minis hold roughly half the weight, so the same nicotine sits in a smaller pouch at higher concentration, while a slim spreads it across more gum contact. Neither is objectively stronger. Which one feels stronger depends on your gums, and anyone claiming otherwise is guessing.

Storage is unremarkable. Keep the can somewhere cool and closed, use the lid compartment for spent pouches, and do not put the used ones back in with the fresh ones unless you enjoy a berry pouch that tastes of yesterday.

Icy Berries Against the Rest of Our VELO Fruit Cans

Berry is not a single flavour at VELO, and picking the wrong one is easy. Here is where Icy Berries sits against the fruit cans we actually stock.

Ruby Berry is the closest comparison and the one people agonise over. The split is simple enough: Ruby Berry is the tart, uncooled one that reviewers regularly call the best fruit pouch any big brand makes, and Icy Berries is what happens when you put that idea in a freezer. Try both if you can. Our ranked VELO flavour guide makes the case for each, and the wider fruit pouch collection covers the other brands doing berries.

Who Should Not Buy Icy Berries

Skip it if you are new to pouches. The floor here is 10mg, which is not a beginner strength, and the sensible first step is a 4mg or 6mg can from the low strength range before you come back to this one.

Skip it if you want serious cooling, because the mint here is a garnish rather than the main event, and Wintry Watermelon or a proper peppermint will serve you better. Skip it if artificial sweetness bothers you at all. And skip it if you need a Mini format, since this flavour does not come in one in the UK.

One more group: anyone who wants a berry pouch that holds flavour for over an hour will be disappointed by the fade at the back end. VELO trades duration for a bigger opening burst. That is the deal across the whole brand, and it is a fair trade for most people, but it is a trade.

Using It, and What the 10-Can Pack Works Out At

Place one pouch under your upper lip, slightly off to one side, and leave it. A tingle in the first few minutes is normal and settles. Most people run a pouch for 30 to 45 minutes, one at a time, and park the used one in the compartment built into the lid. Swallowing your saliva is fine. Swallowing the pouch is not, and the first-time question about whether the pouch itself goes down is answered in our guide to how many pouches a day is reasonable.

The maths. VELO sells a single can at £6.50 on its own site. Our pack is 10 cans of one strength for £34.99, which puts each can at £3.50 and each pouch at about 17p. Buy two or more packs and the per-can price drops again to £3.25, mixed across any flavours and brands we stock. For a flavour people go through quickly, that gap compounds fast.

Everything in the VELO range we carry is listed in the VELO pouch collection, and the official product listing is at velo.com if you want to cross-check strengths and packaging. NicotineBuzz sells to over-18s only and verifies age at checkout.

Updated July 2026. Strengths, format and pouch counts checked against the official UK VELO range at the time of writing.