Fumi Nicotine Pouches

Fumi Nicotine Pouches and Fumi Snus, Explained in a Minute

Fumi nicotine pouches are slim, all-white, tobacco-free pouches made in Sweden, twenty to a can, in four strengths from 4mg Regular to 15mg Ultra Strong. One sits under your top lip for up to 40 minutes. Nothing is lit, nothing is inhaled, and nothing needs spitting.

Plenty of people arrive here searching for Fumi pods or Fumi snus. Same product, same round can. Strictly speaking it is not snus at all: snus is a Swedish tobacco product whose sale has been banned in the UK since 1992, whereas Fumi uses nicotine derived from tobacco but contains no tobacco leaf, dust or stem, which is exactly what lets it sit legally on a British shelf. The long version lives in snus vs nicotine pouches.

Three tools on this page do the legwork. The old name finder turns the flavour you remember into the can on sale today, the flavour finder lists every Fumi we stock with its strengths and a link to its own page, and the price calculator quotes the same numbers the checkout charges. 18+ only, and nicotine is addictive.

Fumi's New Names: Tangy Strawberry, Tangy Apple and Zingy Ginger

Fumi renamed four flavours in its 2026 can redesign. Tangy Strawberry is now Strawberry, Tangy Apple is now Green Apple, Zingy Ginger is now Dark Spice, and Minty Blueberry is now printed as Blueberry Mint. Each is the flavour you searched for, under the name on today's can.

Fumi's own UK website now lists only the new names, and warns that the look of a can may vary while the redesign works its way through the shops. Several big retailers still sell old and new names as two separate products, which is how people end up wondering whether Green Apple and Tangy Apple are different pouches. They are not. We keep one page per flavour and the old addresses forward to the new ones. One honest caveat: a few retailers mention a recipe tweak alongside the new name, so a fresh can may taste a shade different from the last old one in your drawer.

Who Owns Fumi Nicotine Pouches?

Fumi is produced and distributed by Helix Sweden AB, a Swedish company wholly owned by Altria Group, the American tobacco group. The pouches themselves are produced in Ödeshög, Sweden.

You will read a different story on several UK sites, which credit Fumi to the Snus Brothers, a contract pouch maker whose factory also happens to be in Ödeshög. We could not find a primary source that backs it up. Fumi's own website names Helix Sweden AB as producer and distributor in its footer and terms, the Swedish company register lists Helix Sweden AB in Helsingborg, and Helix Sweden's site states that it is wholly owned by Altria. The Snus Brothers keep their clients confidential, so exactly whose machines fill the pouches is the one detail nobody has confirmed in public. We would rather tell you that than repeat a tidy founders' tale.

The recipe is less mysterious. Fumi's ingredient list includes citric acid and sodium carbonates as acidity regulators, the usual way pouch makers tune how steadily the nicotine releases, plus a plant-based filler, water, salt, flavourings and sweeteners.

Every Fumi Flavour We Stock

We stock 16 Fumi flavours across four families: mint, fruit, salty liquorice and spice. The finder below lists every one with the strengths in stock and links straight to its own page, where the tasting notes, strength advice and questions live.

Where to Start

• First can: Strawberry or Watermelon Mint at 4mg. Familiar flavours, gentle strength.
• Mint all day: Spearmint for soft and sweet, Freezy Mint for proper cold. Freezy Mint is the only Fumi that runs all the way from 4mg to 15mg.
• Fruit: Blackcurrant, Chilled Cherry, Green Apple and Minty Blueberry, with Prickly Pear for anyone bored of berries.
• Salty liquorice: Salty Raspberry and Salty Violet. A very Swedish taste that splits rooms, so buy one pack before you buy four.
• Heat: Fiery Peach is the gentle way in, Fiery Lime and Fiery Mint go further, Fiery Mango is the older original, and Dark Spice brings ginger rather than chilli.

Browsing by taste rather than brand? Our mint pouches, fruit pouches, floral and exotic and spicy and herbal shelves put Fumi next to its rivals.

Fumi Strength in mg: Regular, Strong, Extra Strong and Ultra Strong

Fumi prints its strength per pouch, not per gram, alongside a word and a row of dots: 4mg Regular, 8mg Strong, 11mg Extra Strong and 15mg Ultra Strong. So a search for Fumi Freezy Mint Extra Strong means the 11mg can, and Salty Raspberry Strong means the 8mg one.

A full can of twenty therefore holds 80mg, 160mg, 220mg or 300mg of nicotine, which is how Fumi's own product pages put it. That plain labelling is a quiet selling point. Brands such as Pablo and Killa print a per-gram figure that looks far bigger than the dose you actually get, whereas a Fumi 8mg is simply 8mg.

Most daily users settle at 8mg, alongside our other medium strength pouches, and the 4mg cans sit happily with our low strength pouches for first-timers. The 15mg Ultra Strong cans belong with the extra strong pouches, and they are made slightly differently: only Fumi's 15mg ingredient lists include nicotine resinate. Start lower than your ego suggests. You can always step up a rung.

One wrinkle. The redesigned 2026 cans, the Fiery range among them, swap the word and dots for coloured squares and a badge, and Fumi has not published what the squares mean. Go by the milligrams. The dots on our own product listings follow one site-wide scale, so you can compare Fumi against VELO or Pablo at a glance; they will not match the can.

New In: The Fumi Fiery Range

Fiery Lime, Fiery Mint and Fiery Peach are Fumi's first sub-range built on a single idea, chilli warmth behind a familiar flavour, and each comes in 8mg Strong and 15mg Ultra Strong. They are the first Fumi cans outside the two mints to reach 15mg.

The trio reached UK retailers in summer 2026 and has not yet appeared on Fumi's own UK website, so the official tasting notes are still to come; ours are on each page. Fiery Peach is the one for the spice-curious, Fiery Lime for people who already like warm flavours, and Fiery Mint for anyone who wants cold and hot in the same breath. The older Fiery Mango at 8mg is a separate product, not part of the trio. Whichever you pick, start at 8mg: heat and nicotine both read as intensity, and they stack.

How to Use a Fumi Pouch

Tuck one pouch between your upper lip and gum, leave it for up to 40 minutes without chewing, then bin it. A light tingle in the first few minutes is the nicotine at work, not a fault.

Twist the lid off, take one slim pouch and park it slightly off-centre. Take it out whenever the flavour fades; there is no prize for lasting the full 40 minutes. Used pouches go in a bin and never down the toilet, which Fumi is firm about. Check the expiry date on the label underneath the can, and keep cans well away from children and pets.

What Fumi Costs Here: Packs of 10

Fumi comes in packs of 10 cans of one flavour at £27.90, which is £2.79 a can and about 14p a pouch. Two packs bring every can down to £2.49, and four packs or more to £2.29, mixed across any flavours.

For context, the big UK pouch specialists we checked in September 2026 charged £29.90 for ten Fumi cans and £49.80 for twenty, with single cans selling for £3.99 to £6.49. None offered a 40-can rate. Every Fumi pack clears our £20.00 free delivery threshold on its own, orders placed before 3pm Monday to Friday leave the same day, and next day delivery is £4.99.

Who Fumi Suits, and When to Buy Something Else

Fumi suits people who want flavour first at everyday strengths. Skip it here if you want to try a single can, if you need more than 15mg, or if you have never used nicotine.

• No single cans. We sell Fumi only in packs of 10 cans of one flavour, so trying Salty Violet means owning ten of them. If you want one can to test a flavour, a shop that sells singles is the honest answer; our VELO and Nordic Spirit ranges do come as single cans.
• Not the strongest. 15mg is the ceiling. If that reads as a warm-up, Pablo and Killa exist for a reason.
• Divisive flavours. The salty liquorice cans are loved or loathed, with very little in between.
• No reviews here yet. Nobody has reviewed a Fumi can with us so far, and we are not going to pretend otherwise.
• Never used nicotine? Then keep it that way. Trying to stop smoking altogether? NHS Better Health is free and rather good.

Fumi vs VELO, ZYN and Nordic Spirit

The supermarket brands are easier to find, and Fumi is more interesting to taste. On strength they overlap rather than compete: Fumi runs from 4mg to 15mg a pouch, while the VELO and Nordic Spirit cans we sell reach 17mg.

VELO has the widest UK distribution and a huge mint catalogue, ZYN runs drier pouches with a slower release, and Nordic Spirit sits closest to Fumi in feel while playing its flavours far safer. None of them will sell you a salty violet or a cactus fruit. Fumi's real edge is that flavour list, not its punch, and the best snus brands in the UK round-up shows where it lands against the rest.

Updated 13 September 2026: the new flavour names, the Fiery strengths and the ownership details were checked against Fumi's own website.