Fumi Nicotine Pouches

Fumi Nicotine Pouches, Explained in a Minute

Fumi nicotine pouches are slim, all-white, tobacco-free nicotine pouches from Ödeshög, Sweden. Tuck one under your top lip and it releases flavour and nicotine for 30 to 45 minutes: no smoke, no vapour, no spitting, nothing to charge. We stock all thirteen Fumi flavours in every strength the brand makes for the UK, from 4mg starters to the 15mg mints, in 10-can packs from £2.75 a can (a single pack is £34.99; multi-buy deals at checkout pull the rate down). Each can holds 20 pouches.

Some people arrive here searching for Fumi pods or Fumi snus. Same product, same round can. Fumi contains no tobacco leaf at all (the nicotine is synthetic and pharmaceutical-grade), which is exactly why it can be sold legally in the UK while traditional Swedish snus cannot.

Who Owns Fumi? The Snus Brothers Story

Fumi is made by Helix Sweden AB, a small factory operation in Ödeshög run by two brothers, Kaj and Dennis, who had spent years in the Swedish snus trade before launching their own brand in 2021. Their pitch was simple: most pouch brands lead with strength, so Fumi would lead with flavour. Hence a range with salty liquorice raspberry, cactus fruit and ginger in it, and not a single tobacco-flavoured can.

The engineering is quieter but worth knowing. Each pouch is pH-balanced with citric acid and sodium carbonate, which controls how fast the nicotine crosses your gum line; that is why a Fumi feels steady rather than spiky. Cans carry a catch lid on top for spent pouches, so you are never hunting for a bin. If you want the source, the brand lists its full range on the official Fumi site, which also names its UK stockists.

Every Fumi Flavour We Stock, in One Table

Thirteen flavours you can order today, a fourteenth on the way, one table. Click any flavour for the full page: tasting notes, strength advice, comparison against rival cans and the questions people actually ask.

Fumi Strength in mg, Without the Guesswork

Fumi keeps its ladder short and honest. Four rungs.

4mg (Regular) is the gentle start, around 5.7mg per gram of pouch. Eight of the thirteen flavours offer it, which makes Fumi one of the friendlier ranges for first-timers or for low strength pouch users generally. 8mg (Strong) is the centre of the range, about 11.4mg per gram; twelve flavours carry it and most daily users live here, alongside our other medium strength pouches. 11mg (Extra Strong) and 15mg (Ultra) belong to Freezy Mint and Spearmint only, and they sit comfortably among our extra strong pouches. Few UK shops keep the 15mg cans on the shelf at all.

One label note. The dots printed on a Fumi can are the brand’s own scale, while the strength dots on our product pages follow one site-wide scale so you can compare Fumi against Velo or Pablo at a glance. Different dot counts, same milligrams; the mg number on the can is the one that matters. Start lower than your ego suggests. You can always step up a rung, and your gums will thank you for the manners.

The Flavour Map: Four Lanes

The Mints

Freezy Mint is the cold one, Spearmint the all-day one, Watermelon Mint the summer one and Minty Blueberry the bridge for people who want fruit without losing the cool finish. Committed mint drinkers can browse the wider mint pouch shelf too.

The Fruits

This is where Fumi earns its flavour-first reputation. Tangy Strawberry and Tangy Apple run tart rather than sweet, Blackcurrant goes deep and dark, Chilled Cherry adds an iced finish, Fiery Mango brings gentle heat and Prickly Pear is the novelty nobody else in the UK attempts. More of that sort of thing lives on our fruit pouch and floral and exotic shelves.

The Nordic Salties

Salty Raspberry and Salty Violet pair fruit or florals with salt liquorice, a genuinely Swedish habit that splits opinion down the middle. Try one can before you commit to ten.

The Wild Card

Zingy Ginger tastes like proper ginger ale and pairs absurdly well with coffee. It sits almost alone in the country; our spicy and herbal shelf is a short read for a reason.

The Best Fumi Flavours, Ranked

Rankings are opinions wearing a suit, so here is ours, informed by what UK buyers reorder and what independent reviewers such as the Two Wombats testing panel keep placing at the top of the range.

1. Freezy Mint. The complete mint: starts at 4mg for beginners and runs to 15mg for the deep end, which no other Fumi flavour manages. If the brand had a flagship, this is it.
2. Tangy Strawberry. The default first can. Fresh-tart rather than sugary, and consistently the best-selling strawberry pouch wherever Fumi is stocked.
3. Salty Raspberry. The cult pick. Sweet berry over salt liquorice sounds wrong and tastes right; people who like it tend to buy nothing else afterwards.
4. Minty Blueberry. The quiet one that wins blind tastings. Fruit and mint in actual balance, single 8mg strength, zero drama.
5. Zingy Ginger. Fifth on the list, first in originality. Ginger ale in pouch form, and the only serious ginger option sold in the UK.

Disagree? Good. The top sellers shelf updates from real orders, not our editorial taste.

Coming Soon: Fumi Green Apple

The shelf is about to grow. Fumi has confirmed a fourteenth flavour, Green Apple, launching at 4mg Regular; the official can artwork is out and the first UK deliveries are on their way. It will be the range’s first pure apple without the sour twist of Tangy Apple, and it lands here at the usual Fumi rate, from £2.75 a can on multi-buy deals. The preview page is already live with everything the brand has confirmed so far, and its button flips from Coming Soon to Add to Cart the day stock arrives.

How to Use a Fumi Pouch (and That Catch Lid)

Twist the lid off, take out one slim pouch and park it between your upper lip and gum, slightly off-centre. A light tingle in the first few minutes is the nicotine getting to work, not a fault. Leave it there for up to 45 minutes without chewing or sucking it. When the flavour fades, the used pouch goes in the catch lid, the small compartment built into the top of every can, until you find a bin. Never flush them.

Fumi vs Velo, Zyn and Nordic Spirit

Honest answer: the supermarket brands are easier to find, and Fumi is more interesting to taste. Velo has the biggest UK distribution and a huge mint catalogue; ZYN runs drier pouches with a slower, subtler release; Nordic Spirit sits closest to Fumi in feel but plays its flavours far safer. None of them will sell you a salty violet or a cactus fruit. On strength, the core 4mg to 11mg territory overlaps across all four brands, while Fumi’s 15mg mints reach past the top of most Velo and Nordic Spirit lines sold here. And if 15mg still reads as a warm-up, that is what Pablo and Killa are for.

What the Range Costs Here

One 10-can pack of any flavour is £34.99, which is £3.50 a can. Add packs and the multi-buy discount does the rest: two packs run £3.25 a can, and four packs bring it down to £2.75 a can, under 14p a pouch. Around the UK, single Fumi cans typically sell between £4.49 and £6.99, so a daily user on the £2.75 rate saves several hundred pounds a year against singles. No other UK shop advertises Fumi this low. Mix strengths within a flavour where the option exists; the price does not move.

Who Fumi Suits, and Who Should Buy Something Else

Fumi suits ex-vapers who miss real flavour, smokers stepping across to something tidier, and pouch users bored of the eternal mint-or-berry question. It is not the right buy if you need 20mg-plus intensity (see Pablo), if you want a tobacco taste (Fumi simply does not make one), or if you have never used nicotine at all, in which case the honest advice is to keep it that way. Thinking of stopping nicotine entirely? NHS Better Health is free and rather good.

Updated July 2026. Prices checked against the wider UK market at the time of writing.