77 Snus & 77 Nicotine Pouches

77 Nicotine Pouches and 77 Snus, Explained

77 nicotine pouches are slim, all-white, tobacco-free pouches made by Luna Corporate in Poland, twenty to a can, sold in the UK at three strengths that the brand prints per pouch: Light at 5.2mg, Medium at 10.4mg, and a 20mg mini pouch sold as Ghost Mini and VB Mini Extra Strong. 77 snus is simply what most people call them. One pouch sits under your top lip for half an hour or so, and nothing is lit, inhaled or spat.

77 made its name on flavour rather than force. Where the strong Polish brands compete on who can print the biggest number, 77 sells a cola float, a salted caramel, a rosemary and three kinds of tea, at strengths a VELO user would recognise, in a can that looks like it belongs on a coffee-shop counter. Then it signed a Formula 1 driver, which is how a mid-strength Polish pouch ended up with a fan base in the UK.

Strictly, none of it is snus. Snus is a Swedish tobacco product, banned from sale in the UK since 1992, whereas 77 contains no tobacco leaf at all, which is exactly what lets it sit legally on a British shelf. People still search for 77 snus far more often than for 77 nicotine pouches UK, and our listings call them 77 nic pouches, so all three names appear on this page. The long version is in snus vs nicotine pouches.

Three tools on this page do the legwork. The strength finder turns the dots on the lid into a starting rung and converts a mg/g habit into 77's per-pouch figures, the flavour finder lists every 77 we stock with a link to its own page, and the price calculator quotes the same numbers the checkout charges. 18+ only, and nicotine is addictive.

77 Snus Strength: 5.2mg, 10.4mg, 20mg and the Dots on the Lid

77 prints its nicotine per pouch, so the number is the dose. Light is 5.2mg, Medium is 10.4mg, and the Ghost Mini and VB Mini Extra Strong cans are 20mg, which is double the Medium, not a step above it. The lid carries a six-dot row instead of a number: two filled for Light, three for Medium, five for the 20mg minis.

That makes 77 the easy brand to read, and the one that gets misread most by people arriving from the strong Polish cans. Killa, Pablo and Iceberg print milligrams per gram of pouch material, so a Killa marked 16 is about 13mg in your lip and an Iceberg marked 50 is about 30 to 35mg. A 77 marked 10.4 is 10.4mg. Put another way, 77 Medium is the same dose as a Killa, a four-dot VELO or a strong Nordic Spirit, and 77 Light sits with the mainstream starter cans. The 20mg mini is the only 77 that belongs on the strong shelf, and even that is a VELO Freezing Peppermint plus a bit, not a Pablo.

The dots deserve a sentence because a lot of people search for 77 snus mg after staring at a lid. 77's six-dot row is its own scale; the same three counts happen to be what our product pages show for these strengths, two, three and five, so the dots on our listings match the dots on the can for once. A search for 77 Apple Mint Light means the two-dot 5.2mg can, and 77 Ghost Mango at five dots is the 20mg mini. Where 77 gives us a choice, the strength selector on the flavour's page shows both.

Two strengths you will read about elsewhere are not here. Some EU listings carry a 15.6mg Strong tier, and the Ghost Bubble Gum in its older carbon-fibre can was marked Mega Strong; neither is sold by our supplier, and we would rather list what you can actually buy. The finder below reads live stock, so a struck-through rung means we cannot get it today.

What Is 77 Ghost Mini?

77 Ghost is the brand's strong line: a smaller mini pouch at 20mg, twice the dose of a standard 77, in a black-rimmed can that prints 24 pouches on the current lid. We stock three: Ghost Original Mini, a cold herbal mint, Ghost Mango Mini, and Ghost Cola Ice Mini. Ghost Bubble Gum, Ghost Cola & Vanilla and Ghost Watermelon Ice exist in Europe and are not here yet.

Mini matters as much as the number. A mini pouch is shorter and lighter than a slim, which is why retailers who convert Ghost to per-gram figures land anywhere between 40 and 50mg/g depending on what they weigh it at. It also means the 20mg arrives faster: less material, more nicotine, a sharper first five minutes than a slim can of the same strength. People who move from Medium to Ghost expecting "a bit more" tend to take the first one out early. That is the pouch working as designed, not a fault.

Ghost is the 77 to buy if your last can was a five-dot VELO, a Fumi Ultra or a Killa and you want the 77 flavour list at that weight. It is not the 77 to buy first. The Ghost Original Mini page covers the flavour in detail, Ghost Mango Mini is the one most people search for by name, and Ghost Cola Ice Mini is the fizzy one. All three are 20mg; there is no Ghost at Medium.

The 77 VB Edition and Valtteri Bottas

The VB Edition is 77's collaboration with Valtteri Bottas, the Finnish Formula 1 driver who has raced under the number 77 since his debut. The cans carry his silhouette and a blue-to-purple fade, and come in two formats: standard slim cans at Medium 10.4mg or Light 5.2mg, and VB Mini Extra Strong cans at 20mg. Arctic Berry is the flavour people search for; Arctic Mint and Bergamot are the other two.

A driver whose car number matches the brand name was always going to end up on a can, and to 77's credit the collaboration is a real range rather than a sticker. VB Edition Arctic Berry is blue berries over menthol and the best-seller of the line. VB Edition Arctic Mint is a colder peppermint than the Classic Fresh Mint. VB Edition Bergamot is the odd one, Earl Grey citrus with a dry floral finish, and the one people either re-order or never touch again. Bottas has said little about the product itself beyond the launch; his liquorice and citrus flavour is sold in the Nordics and is not one we can source.

The two 20mg cans deserve their own sentence, because the search that brings most people here is 77 Mini VB Edition Arctic Berry Extra Strong. It is the same Arctic Berry flavour in the Ghost mini format at 20mg, and so is its Arctic Mint twin. Same rules as Ghost: double the Medium dose, faster onset, not a first can. The lid prints Mini Extra Strong and five dots, so you cannot pick one up by mistake if you read it.

Every 77 Snus Flavour We List

We list 29 77 flavours across the Classic range, the VB Edition and Ghost Mini: five mints, eight fruit and ice, five cola and dessert, three tea and herbal, five VB and three Ghost. The finder below shows each one with the strengths it comes in and links straight to its own page, where the tasting notes, strength advice and questions live.

Where to Start

• First 77: Watermelon Ice or Cola & Vanilla at Light, the two flavours the brand is known for at the gentlest rung. Forest Fruits if you want berries.
• The three colas: Cola & Vanilla is the cola float and the most searched 77 flavour, Cola & Cherry is the cherry cola, and Cola Ice is the straight one with a cold finish. Nobody else in the UK does cola this well.
• Dessert: Salted Caramel and Raspberry & Vanilla. Sweet, creamy and, on paper, ridiculous; in practice the two flavours people come back for.
• Mint and fruit-mint: Fresh Mint and Ice Mint for the classics, Apple & Mint, Peach & Mint and Melon & Mint for the fruit-led ones, and the VB Arctic Mint if you want it colder.
• Fruit and ice: Raspberry Ice, Blueberry Ice, Blackcurrant Ice, Grape Ice, Strawberry and Pink Punch. The ice is a cool finish, not a menthol wall.
• The ones nobody else makes: Black Tea, Green Tea and Rosemary. Dry, savoury, unsweet. Buy one pack, not three, until you know.

Not here: Tropical Mint, Vanilla Tobacco, Freeze Mint Salty and Peppermint Salty are real 77 flavours that our supplier does not carry, and the Army line, a cola in a camouflage can, has not reached the UK at all. Browsing by taste rather than brand? Our mint pouches, fruit pouches, fizzy pouches, coffee and caramel pouches and spicy and herbal shelves put 77 next to its rivals, the full nicotine pouches range puts it next to everything, and our 77 flavours guide argues about the order.

Who Makes 77? Luna Corporate, Suchy Las

77 is made by Luna Corporate Sp. z o.o., a Polish company in Suchy Las, just north of Poznan, which describes itself as the producer of the 77, Bjorn and Maverick nicotine pouch brands and the X-Booster energy and Cafero coffee pouches. Luna says 77 was the first Polish nicotine pouch brand and has been "present globally since 2020"; most UK retailers date the launch to 2021. Either way it is one of the oldest pouch brands on this site that is not Swedish or American.

The company is a second act. Its owner co-founded CHIC Group, the Polish e-cigarette chain that British American Tobacco bought in 2015, and Luna's own history page starts the story in 2006 with the first e-cigarette sold in Poland. That background shows in the product: 77 has always been sold through the same convenience chains and Nordic online shops as the mainstream brands, with an EU-labelled can and a published ingredients list, rather than through the grey channels some of the strong Polish pouches arrived by. It reaches us through a UK wholesaler, in UK-labelled cans.

The pouch itself is a plain slim white with a plant-fibre filler, nicotine, flavourings, sweeteners and a moisture level that reviewers generally call well-judged, neither the dry crumb of a ZYN Mini nor the wet drip of a Killa. Twenty to a can, 24 on the current Ghost Mini lid, with a lid compartment for used ones. The cans were redesigned in 2025 with the black rim and the fade you see on this page; older stock in the white-rimmed can is the same pouch.

Our Honest 77 Snus Review

77 is the flavour brand. If you want the widest, best-executed flavour list at strengths that will not floor a VELO user, it is the range to buy. If you want the strongest pouch in the shop, or a single can to try one flavour, it is not. Nobody has reviewed a 77 with us yet, so what follows is our own view, not customer stars.

• Flavour: The best in this price bracket. The colas taste of cola, the caramel is buttery rather than chemical, and the teas are genuinely dry and savoury rather than sweetened to hide the nicotine. The ice flavours are cooler than they are minty, which suits fruit.
• Strength honesty: Printed per pouch, in plain milligrams, with a dot row that matches. Nothing to decode, no marketing tier names doing double duty.
• Delivery: Medium-fast. The 10.4mg builds over five minutes rather than arriving in one, and lasts a working half hour. The 20mg minis arrive quickly and fade sooner, as minis do.
• Feel: Slim, soft, moderate moisture. Some reviewers find the pouch dries a touch quicker than a VELO; we would call it average.
• Against it: Packs of 10 only, so no single-can sampling here. Supply is by the wholesaler's mood, so a flavour can disappear for a month. And the range is thin above Medium: three Ghost and two VB Mini cans, all mint, mango or cola, against forty-odd strong flavours at Iceberg.

Other UK reviewers land in the same place. Snus Boys calls 77 "about refinement, not punishment" and rates Salted Caramel, Raspberry Ice and Cola Vanilla as the picks; Haypp's reviewer scores the brand highly for consistency across the range; the recurring complaint everywhere is the absence of anything between Medium and the 20mg mini. When a 77 order is reviewed with us it will appear on the flavour's page and on our reviews page, and we will not be inventing any before then.

How to Use a 77 Pouch

Tuck one pouch between your upper lip and gum, leave it for twenty to forty minutes without chewing, then bin it. A tingle in the first minute is the nicotine at work, not a fault; on a Ghost Mini it is a proper prickle.

Twist the lid, take one pouch and park it slightly off-centre. Take it out whenever the flavour fades or the head goes light; there is no prize for lasting the full forty minutes, and with the 20mg minis the first one is better at twenty. Used pouches go in the lid compartment or the bin, never down the toilet. Our how to use nicotine pouches guide covers the fiddly bits, and how many pouches a day is the question everybody asks next.

What 77 Costs Here: Packs of 10

77 comes in packs of 10 cans of one flavour and strength at £39.90, which is £3.99 a can and about 20p a pouch. Two packs in the basket bring every can to £3.50, three packs to £3.33, and four or more to £2.99, and every 10-can pack of any brand counts towards those tiers.

For context, the UK specialists we checked in September 2026 sell single 77 cans from about £3.56 to £3.99, with the cheapest rates reserved for their own multi-can deals. Every 77 pack clears our £20.00 free delivery threshold on its own, orders placed before 3pm Monday to Friday leave the same day, standard delivery takes two to three working days, and next day delivery is £4.99. The full terms are in our shipping policy.

Who 77 Suits, and When to Buy Something Else

77 snus suits people who care about flavour first and want a strength they can read off the lid. Skip it here if you want a single can, if you want more than 20mg, or if the flavour you are after is waiting on the supplier.

• No single cans. We sell 77 only in packs of 10 cans of one flavour and strength, so trying Rosemary means owning ten of them. Our VELO and Nordic Spirit ranges do come as single cans, if you want to test a flavour first.
• Supply is patchy. 77 reaches us through a UK wholesaler rather than the brand, and availability comes and goes by flavour and by strength. A struck-through strength in the finder means we cannot get it today, and the button on its page will say Back Soon or Coming Soon. We would rather say so than take an order we cannot fill.
• Nothing above 20mg. If your habit is an Iceberg Extreme or a Pablo Exclusive, 77 will read as a day off. That is the point of it, but it is worth knowing before you buy ten cans.
• The gap in the middle. 10.4mg to 20mg is a big jump with nothing between. People who find Medium thin and Ghost too much end up on a four or five-dot VELO instead.
• No reviews here yet. Nobody has reviewed a 77 can with us so far, and we are not going to invent any.
• Never used nicotine? Then keep it that way. Trying to stop smoking altogether? NHS Better Health is free and rather good.

77 Snus vs VELO, Fumi and Killa

Per pouch, 77 Medium at 10.4mg matches a four-dot VELO, a Nordic Spirit Strong or a Killa, and 77 Light at 5.2mg sits just under a two-dot VELO. The 20mg Ghost Mini lands a shade above VELO's 17mg ceiling and level with Fumi's strongest. On flavour range 77 beats all three; on single-can availability and reviews, all three beat 77 here.

VELO is the natural comparison because both print per pouch and both use a dot row, and a VELO user can move to 77 without learning anything new: two dots to two dots, four to three, six to Ghost. Fumi is the other flavour-first brand at these strengths and runs a proper ladder from 4mg to 20mg, which is what 77 lacks in the middle; Fumi's teas and fruit are the closest rivals to 77's. Killa is the brand people wrongly assume is far stronger: its 16mg/g on a heavier pouch is about 13mg, so a 77 Medium is nearly the same can with a better flavour list and a less aggressive first five minutes. Where 77 sits among the rest is in our best snus brands in the UK round-up, and the Classic range belongs with our medium strength pouches rather than the strong shelf.

77 and UK Law in 2026

77 nicotine pouches are legal to buy and use in the UK if you are 18 or over, and there is no legal cap on strength. Under the Tobacco and Vapes Act 2026, selling nicotine pouches to anyone under 18 becomes a criminal offence from 29 October 2026, and an advertising ban follows on 1 June 2027. The Vaping Products Duty that starts on 1 October 2026 covers e-liquid, not pouches.

77 has never been named in the Trading Standards seizures you may have read about, which involved pouches with foreign-language or missing warnings rather than a strength limit; its UK stock carries the UK warning and a batch number on the base. Buy from a shop that says where its stock comes from (ours comes through a UK wholesaler), and be suspicious of any 77 listing that quotes a strength in a unit the can does not use. Our is snus legal in the UK guide has the wider picture.

Updated 14 September 2026: the maker, the three strengths, the dot print and the pouch counts were checked against Luna Corporate's website, 77's own product listings and the official can renders.