Fumi - Green Apple | 10 Cans

Fumi Green Apple: The Fourteenth Flavour, Landing Soon

Fumi Green Apple is the next nicotine pouch from the Swedish maker, a brand-new apple flavour launching at 4mg Regular strength, and it is not out yet. The can artwork is signed off, the brand has confirmed the launch to its stockists, and the first UK cans are on their way. When they land, they will be sold here in the standard Fumi format: slim all-white pouches, 20 to a can, in 10-can packs from £2.75 a can on multi-buy deals. Until then, this page is the preview. The button below the price stays locked on Coming Soon; the moment stock arrives, it turns into an ordinary Add to Cart and this page gets a proper tasting review.

Why publish a page for something you cannot buy? Because half the fun of a new flavour is knowing it exists. Bookmark it, or keep an eye on the Fumi collection where every flavour lives.

What We Know So Far (and How We Know It)

Everything below comes from two places: the launch information Helix Sweden AB shares with its stockists, and the official can artwork the brand has published, including on its own Instagram. No rumour-mill guesswork, no invented tasting notes.

The can itself settles the two questions people ask first. The name on the lid is plain Green Apple, not another "Tangy", and the strength gauge shows three of six dots filled. On Fumi’s own scale, three dots is Regular, which is 4mg of nicotine per pouch. Same slim format as the rest of the range, same catch lid on top for spent pouches, same Ödeshög production line you can read about on the official Fumi site.

What Will Fumi Green Apple Taste Like?

Honest answer: we have not tasted it yet, and we will not pretend otherwise. What we can do is read the naming, because Fumi is unusually disciplined about it. Flavours with a prefix tell you the angle: Tangy means sour-led, Salty means liquorice, Fiery means heat, Freezy means cold. Green Apple carries no prefix at all. On this range, that is a statement: expect the apple itself to do the talking, rounder and juicier than the sharp sour-sweet arc of Tangy Apple, and gentler on the palate at 4mg.

Apple happens to be a flavour that suits pouches well. It reads clearly through plant fibre, it does not turn sickly the way heavy candy profiles can, and it pairs naturally with the faint cooling that most white pouches carry. The moment our first cans arrive we will run them past the same tasting process every other Fumi page here went through, and this section gets rewritten with the real verdict.

Green Apple vs Tangy Apple: Two Apples, One Orchard

Two apples is not a mistake; it is segmentation. Fumi Tangy Apple is the sharp one: green apple sours, a proper acidic bite, 8mg only, and honestly not for soft-fruit fans. Green Apple slots in underneath it, a sweeter-reading apple at half the strength. If Tangy Apple ever felt like a bit much, either in acidity or in nicotine, this is the can Fumi built for you. If you love the sourness, keep your order exactly as it is; nothing about Tangy Apple is changing, and both will sit side by side on the shelf.

How Strong Is 4mg Regular?

Genuinely gentle. At 4mg per pouch (a 0.7g pouch, so about 5.7mg per gram), this is the strength Fumi aims at first-timers, light smokers and anyone who wants flavour with a background hum rather than a kick. Experienced pouch users who live at 11mg or 15mg will find it quiet; that is the point. One label note for when it goes on sale: the can shows three of six dots on Fumi’s own scale, while our product pages grade every brand on one site-wide scale, so Green Apple will display here as 4mg Low. Different dots, identical milligrams. It will join our low strength pouches shelf next to the other 4mg Fumis.

Why Fumi Keeps Adding Flavours (a Short History of the Launch)

Some background makes the excitement make sense. When Kaj and Dennis, the two brothers behind Helix Sweden AB, launched Fumi from Ödeshög in 2021, the nicotine pouch market was a wall of mint with the occasional berry. Their bet was different: lead with flavour, keep the strengths honest, and release the sort of cans nobody else would dare. That bet gave the range salty liquorice raspberry, a floral violet, a ginger, even a cactus fruit. It also set a rhythm. Rather than flooding shelves, Fumi adds one carefully built flavour at a time and lets it earn its place: Chilled Cherry arrived in June 2026 as the first cherry, and Green Apple follows it as flavour fourteen. For a brand whose whole identity is taste, a plain, confident apple is less a safe choice than a flex. Sweet flavours are where imitations get exposed; an apple that actually tastes of apple is harder to make than it sounds.

The 4mg Lane: What Green Apple Joins

Green Apple will be the ninth Fumi flavour available at 4mg, and the company it keeps says a lot about who the strength is for. The gentle lane already holds Tangy Strawberry (the classic starter), Freezy Mint (the only mint with a 4mg door in), Watermelon Mint, Blackcurrant, Chilled Cherry, Zingy Ginger and the two salty Nordic cans, Salty Raspberry and Salty Violet. A newcomer could build an entire first month of pouches out of that list without ever touching anything strong. Green Apple gives that lane its first pure apple, which until now has been the odd gap in an otherwise complete fruit bowl.

How to Use a Fumi Pouch (Worth Knowing Before Yours Arrive)

If Green Apple ends up being your first ever pouch, here is the whole ritual. Twist open the can and take out one slim pouch. Park it between your upper lip and gum, a little off-centre; a light tingle in the first few minutes is the nicotine getting to work, not a fault. Leave it alone for up to 45 minutes, no chewing, no sucking, and swallow your saliva as normal. When the flavour fades, the spent pouch goes into the catch lid, the shallow compartment built into the top of every Fumi can, until you pass a bin. Nothing to charge, nothing to refill, nothing to explain to the person sitting next to you.

Fumi Green Apple Specs at a Glance

Green Apple vs Every Other Apple Pouch We Stock

Apple is a crowded lane, and the strengths are wildly different, so read the mg column before anything else.

Spot the gap Green Apple fills: below it only ZYN plays in the ultra-light space, and nothing at 4mg tastes of straight apple without mint. That is a genuinely open seat at the table.

Where It Sits in the Fumi Range

Green Apple takes the range to fourteen flavours and makes the gentle end even friendlier: it will be the ninth Fumi you can buy at 4mg. Within the fruit lane it joins Chilled Cherry (the other 2026 newcomer, cherry with an iced finish), Tangy Strawberry (the classic first can) and Blackcurrant (the dark one). If you want to understand the whole family tree before it arrives, the Fumi collection page has every flavour in one table, plus the strength ladder and the honest buying advice.

Who Should Wait for It, and Who Should Not

Wait for it if you are new to pouches, if Tangy Apple reads too sharp for you, or if you simply collect new Fumi flavours the way some people collect trainers. Do not wait if you need strength: at 4mg this will never satisfy a Pablo habit, and Killa Apple already serves the strong apple brief today. And if you want an apple pouch this afternoon rather than in a few weeks, Tangy Apple is in stock right now. Thinking of dropping nicotine altogether instead? NHS Better Health is free and rather good.

How We Will Review It on Launch Day

Every Fumi flavour on this site went through the same process before its page went live, and Green Apple gets no special treatment. The first cans out of the delivery box get worn through a full working day: first-fifteen-minutes flavour, the half-hour mark where cheaper pouches go flat, mouthfeel, burn, and how the taste holds up against a coffee. Then it goes head to head with its obvious rivals, Tangy Apple first and ZYN Apple Mint second, because a review that never compares is just an advert. The verdict replaces the taste-prediction section above, word for word, and if the apple disappoints we will say so on this very page. We sell all fourteen flavours either way; we have no reason to flatter one.

Price, Pre-Orders and That Locked Button

When Green Apple lands it will cost exactly what every Fumi costs here: £34.99 for a single 10-can pack, falling to £2.75 a can (under 14p a pouch) once multi-buy deals stack at checkout. We do not take pre-orders and we will not take your money for cans we cannot ship, which is why the button on this page glows but does not click. Check back, or browse the thirteen Fumi flavours you can order today while the fourteenth clears the warehouse. Patience is a virtue; happily, so is a full shelf.

Updated July 2026. This page will be rewritten with a full tasting review on launch day.